Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter@SpainMFA

  • 14 Nov @SpainMFA * #Madrid will host the 2019 @Harvard #WorldMUN, the world's most internationally diverse college-level Model UN con… https://t.co/EzjzyNgugg
  • 14 Nov @SpainMFA * 🇪🇸 State Secretary of Foreign Affairs Fernando Valenzuela attended the #Palermo Conference for #Libya, an internat… https://t.co/SGOjyNNOgK
  • 14 Nov @SpainMFA * RT @EmbEspAbuja: Second Africa-Spain Meeting of Journalists will take place in November 30th in @CaixaForum, #Madrid. Nigerian #BBCNewsPid…
  • 13 Nov @SpainMFA * RT @DIRCO_ZA: The Deputy Minister Luwellyn Landers co-chairing the 12th South Africa-Spain Annual Consultations with his counterpart, the S…
  • 13 Nov @SpainMFA * #Spain shares the vision of the Global Compact for Safe, Orderly and Regular #Migration approved by the @UN General… https://t.co/FpLE3jVy5X
  • 13 Nov @SpainMFA * Today, the headquarters of @CERN in #Geneva hosted the industrial meeting "#Spain at #CERN". It was inaugurated by… https://t.co/c1iNnCTzo2
  • 13 Nov @SpainMFA * 🇦🇺Spain fervently condemns the terrorist attack which took place in #Melbourne and sends its condolences and solida… https://t.co/QRQTqjsyZI
  • 13 Nov @SpainMFA * RT @UNIFIL_: Watch how #UNIFIL’s #Spanish🇪🇸 & #Indonesian🇮🇩 peacekeepers recently trained w/ women from Lebanese General Security on VIP…
  • 11 Nov @SpainMFA * King Felipe VI and Spain's Prime Minister, @sanchezcastejon, attend the international ceremony in memory of the Arm… https://t.co/hZi5tgI02J
  • 11 Nov @SpainMFA * Spain's FM: 11 November 1918 at 11 am. 100 years ago, weapons from Flanders to Galitzia were silenced after 21 mill… https://t.co/tCDJkeR9gK
  • 11 Nov @SpainMFA * RT @SpainInTheUSA: @SpainMFA Minister @JosepBorrellF opened the 13th Spain-U.S. Forum before 140 businesspeople & representatives of Spanis…
  • 11 Nov @SpainMFA * RT @UNDPPalestinian: Promoting the rule of law in Palestine #UNDP, #UNWomen and #UNICEF launch a new programme in partnership with the Neth…
  • 09 Nov @SpainMFA * RT @JosepBorrellF: I condemn the horrific acts of terror occurred in #Somalia, which resulted in more than twenty civilian casualities in #…
  • 08 Nov @SpainMFA * RT @FundConEspEEUU: The challenges and opportunites for cooperation between #Spain and the #US on #Africa and the #Mediterranean, sustainab…
  • 07 Nov @SpainMFA * 🇪🇺 Today, to celebrate #EUTourismDay, the @EU_Commission handed out the #EUTourismCapital awards in #Brussels. 🏆 C… https://t.co/CxMxRDyzum

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