Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

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  • 19 Sep @SpainMFA * 🇳🇬 The Spanish Government wishes to send its sincerest condolences to the people and authorities of the Federal Rep… https://t.co/tTYTZX8vE2
  • 18 Sep @SpainMFA * RT @MisionGinebra: @MisionGinebra will take part on September 20th on the event «Making #HHRR, #development and #peace sustainable: some re…
  • 18 Sep @SpainMFA * Today we commemorate the 12th anniversary of the Spain-SICA Fund, a key cooperation tool in the integration procces… https://t.co/0hHqhY2WEq
  • 18 Sep @SpainMFA * Josep Borrell, Spanish FM: I've had an exciting work session with my Libyan colleague. I have expressed that his co… https://t.co/Br7dt9ZFuQ
  • 18 Sep @SpainMFA * RT @MichelBarnier: In Madrid today, cordial meeting with @sanchezcastejon to prepare for #Brexit #Salzburgsummit18. A deal with #UK is poss…
  • 18 Sep @SpainMFA * RT @WFPGovts: WFP Deputy Executive Director @AmirMAbdulla, met with Ms. Aina Calvo, @AECID_es Director and her Delegation at the WFP headqu…
  • 18 Sep @SpainMFA * Today at #HRC39, the Spanish Mission in Geneve @MisionGinebra participated in: 🇧🇮 Debate with the Commission of Inq… https://t.co/IkZxvhQKb7
  • 17 Sep @SpainMFA * RT @MisionGinebra: «Pending Tasks in Roma People Inclusion». Don't miss the #HRC39 side event on September 25th in @UN #Geneva @gitanos_org…
  • 17 Sep @SpainMFA * RT @MisionGinebra: @MisionGinebra requests all Parties to conflict in #Syria to guarantee humanitarian access at #HRC39 debate with Commiss…
  • 17 Sep @SpainMFA * RT @MisionGinebra: @MisionGinebra takes part at ID with the Commission of Inquiry on Burundi #HRC39 requesting the mandate to be renewed. h…
  • 17 Sep @SpainMFA * 🇲🇷 ​The Spanish Government congratulates the people of the Islamic Republic of Mauritania and its authorities for t… https://t.co/C3E6YLJDpu
  • 17 Sep @SpainMFA * Today the Autonomous City of #Melilla, a unique meeting point of Mediterranean cultures full of history and diversi… https://t.co/0wEIf80k2O
  • 15 Sep @SpainMFA * Today we celebrate the #InternationalDayofDemocracy. We are firmly committed to building societies and institution… https://t.co/PeTDypcOwT
  • 14 Sep @SpainMFA * @JosepBorrellF, Spanish Foreign Minister, met with Qatar's Deputy Prime Minister and Minister of Foreign Affairs… https://t.co/Y3TKIC0FZO
  • 14 Sep @SpainMFA * RT @JPLaiglesia: Informal meeting FAC-Development: delighted to welcome a new #EUAfrica Alliance to boost investments/jobs/development @Jos…

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