Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter@SpainMFA

  • 17 Dec @SpainMFA * We have updated our Youtube account📽️📽️ with new videos Be informed about all Spanish diplomatic activities around… https://t.co/TeBf4ERK7n
  • 17 Dec @SpainMFA * RT @OCHAYemen: Muchas gracias #España. for your contribution of €600,000 to the #Yemen Humanitarian Fund. Your generous support will assist…
  • 17 Dec @SpainMFA * This week Queen Letizia visited Senegal 🇸🇳 where she met with Spanish organizations involved in international devel… https://t.co/rXyB7UzgAT
  • 16 Dec @SpainMFA * 📖 #BookReview: Our Office of Analysis and Preview has published this review of the book "Imperial Phobia and Black… https://t.co/pmUIkgOYaI
  • 16 Dec @SpainMFA * 🎞️Do you like Asian Cinema? @CasaAsia, together with @cineasia_online and @filmotecacat, is organising a seminar st… https://t.co/yaoitQtA4y
  • 16 Dec @SpainMFA * RT @SpainMFA: Can't get Spain off your mind? Maybe it's time for a Spanish getaway this holiday season! 🎄 From world class art 🎨 and museum…
  • 16 Dec @SpainMFA * RT @SpainInTheUSA: 📽️Video of Hispanic Leaders from the U.S. meeting King Felipe at Zarzuela Palace in Madrid. @CasaReal @Red_Carolina @Lid…
  • 15 Dec @SpainMFA * 🇸🇾 Syrian peace talks: The Government Spain regrets the lack of results in the latest round of peace negotiations i… https://t.co/7ul8EkynhI
  • 15 Dec @SpainMFA * Can't get Spain off your mind? Maybe it's time for a Spanish getaway this holiday season! 🎄 From world class art 🎨… https://t.co/3uzZvzfoYk
  • 15 Dec @SpainMFA * At the @EUCouncil #EuroSummit in Brussels, President @marianorajoy affirmed: "The deepening of the economic and mon… https://t.co/FOZnN0Qena
  • 15 Dec @SpainMFA * Spain has renewed its € 2 million contribution to @UNRWA, the @UN Relief Works Agency for Palestinian Refugees in t… https://t.co/BLgxMSxpEO
  • 15 Dec @SpainMFA * 🎓 #DidYouKnow that Spain is the largest sender and receiver of Erasmus #StudyAbroad students in the EU? We're more… https://t.co/eo6kJMmpow
  • 14 Dec @SpainMFA * Today President @marianorajoy is participating in the @EUCouncil meeting in Brussels, which is focusing on: 👮🏻 Defe… https://t.co/O9EmKjBBNu
  • 14 Dec @SpainMFA * Today Queen Letizia concluded her international cooperation trip to Senegal 🇸🇳 meeting with women researchers and h… https://t.co/L8Xg5T0tJH
  • 14 Dec @SpainMFA * Today at a ceremony in Brussels, the European Union donated the prize money it received as the winner of this year'… https://t.co/05QmTBsPPd

Featured

  • Inscríbete en el Registro de Viajeros
  • Recomendaciones de Viaje
  • Fichas por país
  • TWITTER
  • FACEBOOK
  • YOUTUBE
  • FLICKR
  • Instagram
  • Twitter SpainMFA
  • BLOGS
  • ATLAS DE REDES SOCIALES
  • PARTICIPACIÓN CIUDADANA
  • TRANSPARENCIA
  • MAEC / Sede Palacio de Santa Cruz
    Plaza de la Provincia, 1
    28012 MADRID
    Tfno: 91 379 97 00
  • MAEC / Sede Palacio de Viana
    Duque de Rivas, 1
    28071 MADRID
    Tfno: 91 379 97 00
  • MAEC / Sede Torres Ágora
    Serrano Galvache, 26
    28033 MADRID
    Tfno: 91 379 97 00
  • AECID
    Avda. Reyes Católicos, 4
    28040 MADRID
    Tfno: 91 583 81 00 / 01
    Fax: 91 583 83 10 / 11
  • Dirección General de Españoles en el Exterior y de Asuntos Consulares y Migratorios
    C/ Pechuán, 1
    28002 MADRID
    Tfno: 91 379 17 00
Gobierno de España
©Ministerio de Asuntos Exteriores y Cooperación
Portal gestionado por la Dirección General de Comunicación e Información Diplomática