Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter@SpainMFA

  • 23 Jul @SpainMFA * RT @MarcaEspanaEN: Calella de #Palafrugell, in Costa Brava, one of the best 20 beaches in Europe according to European Best Destinations. H…
  • 23 Jul @SpainMFA * RT @EmbEspIndia: The VI Edition of Indian Liders Program was successfully organized by @Spain_India and focused on #WaterManagement . It…
  • 19 Jul @SpainMFA * Minister @JosepBorrellF , together with the Minister for Ecological Transition, @Teresaribera , attend the media 📹a… https://t.co/lHBQJp2nS5
  • 17 Jul @SpainMFA * Minister @JosepBorrellF meets his Counterparts from 🇧🇴#Bolivia and 🇺🇾#Uruguay and attends the #EU-#PacificAlliance… https://t.co/aio8ziVvkt
  • 17 Jul @SpainMFA * State Secretary for International Cooperation and for Ibero-America and the Caribbean @JPLaiglesia meets with the D… https://t.co/f4MARs15bN
  • 17 Jul @SpainMFA * Minister @JosepBorrellF attends the #EU-#CELAC ministerial meeting and holds meetings with his counterparts in 🇨🇱… https://t.co/mLzB1t1PLD
  • 17 Jul @SpainMFA * #Spanish #ArmedForces deployed in #July: #Peace #FightAgainstTerrorism #HumanTrafficking #MilitaryTraining @NATO https://t.co/AQ2eGJXg2M
  • 16 Jul @SpainMFA * RT @WOCMES2018Sev: Welcome!!!! https://t.co/gic4twrWnf
  • 16 Jul @SpainMFA * FM @JosepBorrellF is taking part in the EU #FAC meeting being held today in Brussels. Issues on the agenda: ✔️Iran… https://t.co/xgliGyrNGS
  • 16 Jul @SpainMFA * RT @EUCouncilTVNews: Arrival and doorstep by #ES @JosepBorrellF at the Foreign Affairs Council #FAC #Trump #Putin #Puigdemont #Nicaragua ht…
  • 13 Jul @SpainMFA * RT @AtlanticCouncil: One of NATO’s two Combined Air Operations Center is based north east of Madrid. The other is in Germany. We are #Stron…
  • 12 Jul @SpainMFA * RT @EmbEspIndonesia: 🌏 We attended the International Seminar on #DigitalDiplomacy organised by @Kemlu_RI today. As Minister Marsudi said, #…
  • 12 Jul @SpainMFA * ⚡️ “President's @sanchezcastejon bilateral meetings during the #NATOSummit” https://t.co/mTasmkrXTV
  • 11 Jul @SpainMFA * 🇪🇸 Since joining @NATO in 1982, Spanish foreign policy actively promotes the strengthening of the transatlantic lin… https://t.co/gMV6Oqw6my
  • 11 Jul @SpainMFA * President @sanchezcastejon, Foreign Affairs Minister @JosepBorrellF and Defense Minister #MargaritaRobles are in Br… https://t.co/dRBKm4B24N

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