Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter

  • 28 Jun @SpainMFA * Today @AlfonsoDastisQ travels to #Washington to meet his US counterpart #Tillerson @StateDept #USA #Spain https://t.co/CeDK5SlxCI
  • 28 Jun @SpainMFA * The MFA and #Cooperation of #Spain co-sponsors the International Conference about #HumanRights #Madrid… https://t.co/fjkWDUvUT6
  • 26 Jun @SpainMFA * RT @SpainUN: Spanish PR requests a comprehensive strategy to fight against human trafficking &HT in conflict, recalling need to implement S…
  • 26 Jun @SpainMFA * RT @MarcaEspanaEN: #Spain women’s basketball team wins its third European gold medal. Congratulations #champions! #EuroBasketWoman2017 htt…
  • 26 Jun @SpainMFA * RT @SpainMFA: Coming to #Spain for the #WorldPrideMadrid2017🌈? Check the necessary requirements for your visit ➡️ https://t.co/AnSuFKJjTL🗓️…
  • 26 Jun @SpainMFA * 🇪🇸Rights of #women,#genderequality,#violence against women, priorities of our #foreignpolicy on #HumanRights #HRC35… https://t.co/niiwyOZkHm
  • 25 Jun @SpainMFA * RT @MarcaEspanaEN: #Spain, world leader in transplants, hosts its first World Transplant Games. Don’t miss it! #WTGMalaga2017 @WTGF1 https:…
  • 23 Jun @SpainMFA * 🇺🇳 Congratulation to @GhassanSalame on his appointment as the new Special Representative of the #UnitedNations Secretary-General for #Libya
  • 22 Jun @SpainMFA * RT @fpa: Statement by A. Tajani, Jean C. Juncker & D. Tusk on the conferral of the 2017 Princess of Asturias Award for Concord on the Europ…
  • 22 Jun @SpainMFA * 🇺🇳 ¡Congratulations Ana María Menéndez! Next Senior Adviser on Policy #UN #Spain https://t.co/UU20pKrTFM
  • 21 Jun @SpainMFA * #Spain welcomes the approval of a new electoral law in 🇱🇧 #Lebanon, one more step for elections for a new parliament https://t.co/S6TJ1tlJVo
  • 21 Jun @SpainMFA * #Spain condemns, in the strongest possible terms, the 2 terrorist attacks carried out over the past weekend in #Mali https://t.co/l3QPiYJRTr
  • 21 Jun @SpainMFA * #PrincessofAsturias Award on the #EU. A prize for all #Europeans recognizing the peace, stability and prosperity of… https://t.co/HKABsnpQ1J
  • 21 Jun @SpainMFA * .@AlfonsoDastisQ & @LinkeviciusL agreed on the importance of economic&trade relations Spain’s exports to Lithuania… https://t.co/b41pT7CjQW
  • 21 Jun @SpainMFA * 🇱🇹During his visit to #Lithuania @AlfonsoDastisQ reaffirmed our shared interests in energy issues & Eastern Partnership

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