Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter

  • 25 Mar @SpainMFA * Coming to #Spain? Great decision! Check here the requirements necessary for your visit https://t.co/LIstjALJbahttps://t.co/0e9dw52V33
  • 25 Mar @SpainMFA * RT @EU_Commission: 60 years of the EU in 60 seconds 🇪🇺 On 25 March 2017 we celebrate #EU60 and look forward to the #FutureOfEurope. https:/…
  • 25 Mar @SpainMFA * Today we celebrate the 60th anniversary of the signing of the #TreatyofRome which laid the foundations of the 🇪🇺… https://t.co/JyWDuJaT3N
  • 24 Mar @SpainMFA * Willing to learn #Spanish? with #AulaVirtualCervantes you can study everywhere! https://t.co/vq7D8eBJ2J #AVE https://t.co/uLuAXEDX6L
  • 24 Mar @SpainMFA * Meeting between MFA @AlfonsoDastisQ & Michael Barnier, European Commission Chief #Brexit Negotiator… https://t.co/gXTw1GIAzX
  • 23 Mar @SpainMFA * A minute's silence has been held at the Ministry of Foreign Affairs of #Spain for victims of #London terrorist atta… https://t.co/aXJyBqcXzL
  • 22 Mar @SpainMFA * RT @SpainInTheUSA: "Spain is here to reaffirm its commitment to the fight against international terrorism and against Daesh in particular."…
  • 22 Mar @SpainMFA * 🇬🇧The Royal Family @CasaReal and the President of #Spain @marianorajoy express support and solidarity to the authorities and people of #UK .
  • 22 Mar @SpainMFA * RT @WFPGovts: Vice President of #Spain🇪🇸@Sorayapp and Secretary of State visit centre of @UNHRD Las Palmas, the hub for humanitarian help f…
  • 22 Mar @SpainMFA * Today MFA @AlfonsoDastisQ and all @coalition partners are meeting in #Washington. 68 partners united in defeating… https://t.co/qxyrvbfJOn
  • 22 Mar @SpainMFA * 🇪🇸 The #Spanish #ArmedForces are currently taking part in nearly fifteen #military operations in twelve countries i… https://t.co/lMRgz22rRx
  • 22 Mar @SpainMFA * RT @EUNAVFOR: #OpAtalanta Spanish flagship Galicia greets Somali fishermen at sea - warns piracy threat remains, so be watchful to stay sa…
  • 21 Mar @SpainMFA * RT @HQEurocorps: Lt. General Alfredo Ramirez, Eurocorps Commander, briefed NATO military attachés based in Berlin on Eurocorps' structure a…
  • 21 Mar @SpainMFA * Today in @Casaafrica International meeting on #preventive #diplomacy SubSaharan region. #LasPalmas #DPreventiva https://t.co/FJonzYGxwA
  • 20 Mar @SpainMFA * RT @SpainInTheUSA: Foreign Minister @AlfonsoDastisQ will travel to Washington to participate in the Meeting of Ministers of the Global @coa…

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