Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.


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  • 21 Mar @SpainMFA * 🇪🇨#Ecuador: Spain strongly condemns the attack that killed 3 soldiers & injured 7 others in San Lorenzo. We express…
  • 21 Mar @SpainMFA * Minister @AlfonsoDastisQ honored the the Attorney General of Qatar, Ali Al Marri, with the Commander by Number Star…
  • 21 Mar @SpainMFA * "In #Venezuela we are advocating for a peaceful and negotiated solution between Venezuelans themselves. That means…
  • 21 Mar @SpainMFA * State Secretary for European Affairs @JorgeToledoAlb is in Brussels preparing for the upcoming European Council mee…
  • 21 Mar @SpainMFA * ⚽️Foreign Minister @AlfonsoDastisQ took part in the opening of the new @LaLigaEN headquarters here in Madrid. Spani…
  • 21 Mar @SpainMFA * Today we mark the International Day for the Elimination of Racial Discrimination. The rights to equality and non-di…
  • 20 Mar @SpainMFA * RT @ReddeCasas: Today at @casamerica, State Secretary @GarciaCasasF and @UNESCO's Assistant Director-General for Culture, Francesco Bandari…
  • 20 Mar @SpainMFA * 📽️🎞️Congratulations to Spanish film director Mateo Gil on winning the award for best director at the @MiamiFilmFest…
  • 20 Mar @SpainMFA * Foreign Minister @AlfonsoDastisQ met today with the Deputy Prime Minister of 🇨🇻 Cape Verde, Olavo Avelino Garcia Co…
  • 20 Mar @SpainMFA * Foreign Minister @AlfonsoDastisQ: Migration is a key part of EU foreign policy. We need to avoid fractures between…
  • 20 Mar @SpainMFA * 💧Agriculture Minister García Tejerina opened Spain's stand at #WorldWaterFourm8 in Brasilia, highlighting Spain's s…
  • 20 Mar @SpainMFA * Foreign Minister @AlfonsoDastisQ on #Brexit: "I hope that before the agreement between the European Union & United…
  • 20 Mar @SpainMFA * #Salisbury Attack: Spain together with the EU expresses its solidarity with the UK & urges Russia to clarify how th…
  • 20 Mar @SpainMFA * Foreign Minister @AlfonsoDastisQ: "We are working to clarify the situation of the @openarms_fund ship in Italy. The…


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