Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter

  • 18 Aug @SpainMFA * #BarcelonaAttack Our deepest condolences to the families and friends of victims. Terror will not prevail. Thank you for all your messages.
  • 18 Aug @SpainMFA * Following the situation in #Ramblas #Barcelona Please follow instructions of @policia @mossos @emergenciescat The v… https://t.co/HVhhoROtoF
  • 18 Aug @SpainMFA * @alexbojalil @police @mossos @emergenciescat Thanks Alex, we are going to write a new tweet.
  • 17 Aug @SpainMFA * Please restrict pics and videos of the events in las #Ramblas in #Barcelona and follow official accounts @policia… https://t.co/FbW4OnfhKF
  • 17 Aug @SpainMFA * Van crashes into pedestrians in central #Barcelona; stay inside and away from #LasRamblas; follow advice of authori… https://t.co/I265MfKrNJ
  • 17 Aug @SpainMFA * 6⃣ challenges to conflict prevention #PreventiveDiplomacy #Spain https://t.co/e3y6ZkZmzS https://t.co/cgdyOfpY6V
  • 17 Aug @SpainMFA * Today’s world encourages a change from a reactive culture to a preventive culture #PreventiveDiplomacy #Spain… https://t.co/zSjZNyiTvI
  • 16 Aug @SpainMFA * Spain appalled by the terrorist attack against @UN_MINUSMA in #Duentza & #Timbuktu Our sympathies are w/ the people of #Mali
  • 16 Aug @SpainMFA * 🇧🇫Condemn fully horrific attack against a restaurant in #Ouagadougou Our thoughts are w/ the victims & people of #BurkinaFaso
  • 16 Aug @SpainMFA * RT @MarcaEspanaEN: 100 projects selected to participate in the leading entrepreneurial summit in Southern Europe @south_summit https://t.co
  • 16 Aug @SpainMFA * RT @MarcaEspanaEN: Take an audiovisual trip all around the world and see where Spain has left its mark #SpainEverywhere https://t.co/M5K6PA
  • 16 Aug @SpainMFA * #Spain global leader in #tourism : #HistoricalHeritage #Gastronomy #Biodiversity #BlueFlagBeaches high-quality… https://t.co/McqyYW9MTT
  • 15 Aug @SpainMFA * Adapting our services to the demands of society with a network of profiles #digitaldiplomacy https://t.co/mJVwsKtYqs https://t.co/IR7WsvFldn
  • 14 Aug @SpainMFA * In 2016, we proposed the creation of a Special Representative of the UNSG 4 the safety of journalists #PressFreedom… https://t.co/498Z0WWiff
  • 13 Aug @SpainMFA * #Spain congratulates @UKenyatta following his re-election as President & Kenyan people for #Kenyaelection2017 https://t.co/2Sgxuo6cWg

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