Marca España
Marca España

Marca España (Brand Spain) is a State policy—indeed, a countrywide policy—with the participation of all levels of public administration, public and private institutions, companies, the private sector, and civil society as a whole. The Minister of Foreign Affairs and Cooperation, José Manuel García-Margallo, has made it one of his Ministry's priorities. ​

​Royal Decree 998/2012, of 28 June, created the figure of High Commissioner of the Government for Marca España, a position currently held by Carlos Espinosa de los Monteros, who reports to the President of the Government, through the Foreign Policy Council, and is part of the structure of the Ministry of Foreign Affairs and Cooperation.

In a globalized world, a good country image is an asset underpinning a State's international position, at the economic, cultural, social, scientific and technological levels. A good country image attracts more investment; helps our companies become more international and sell our goods and services; provides access to international financing markets under more favourable conditions; attracts a greater number of tourists; and enables the adoption of a more active and strengthened role in the different international decision-making forums.

Marca España is a comprehensive and inclusive project, with a long-term outlook. The Marca España 2020 Goal is to consolidate Spain's image as an economic and political power among the world's leading countries; a vision of a country that is both traditional and modern; a solid country, with a spirit of solidarity; a diverse country; flexible and open to change. The aim is to highlight Spain's countless strengths involving culture, heritage, language, science, technology, tourism, fashion, cuisine, solidarity... To this end, Marca España enjoys the invaluable assistance of the Crown, all of Spain's public administrations, our Embassies, Consulates and Sectoral Offices abroad, our companies, the media, our citizens living abroad, civil society, and everyone—including foreigners—who shares the values inspiring our project.
  • High Commissioner for Marca España
    The position of High Commission was created with the aim of coordinating the different public administrations involving the private sector in order to promote Spain's image abroad. Carlos Espinosa de los Monteros, who has a great deal of experience in the corporate world, was appointed to this position.

Twitter

  • 30 Apr @SpainMFA * 🎨 #Exhibition "Pity and Terror" #Picasso’s Path to #Guernica @museoreinasofia #Art #Culture #Spain https://t.co/wZSCEXEWUY
  • 30 Apr @SpainMFA * #Spain reaffirms its commitment to the Convention for the Prohibition of #ChemicalWeapons #OPCW20 https://t.co/nja14kaO2U
  • 29 Apr @SpainMFA * 20th anniversary. Entry into force of the Convention 4 the Prohibition of #ChemicalWeapons & of the @OPCW#OPCW20 https://t.co/Gsx4EttONm
  • 28 Apr @SpainMFA * 🇲🇰 Spain condemns the serious violent incidents that took place in the Parliament of the FYR of #Macedonia https://t.co/QRGy6pfkdQ
  • 28 Apr @SpainMFA * 🇲🇦 🇨🇺#Spain welcomes the resumption of #diplomatic relations between #Morocco and #Cuba https://t.co/p8j0XZ8xBt @MarocDiplomatie @CubaMINREX
  • 28 Apr @SpainMFA * RT @CoESpokesperson: #King #Felipe's visit @ Council of Europe was a historic event. The head of state addressed key European challenges @C…
  • 27 Apr @SpainMFA * RT @Maria_SolanasC: Participating in the 1st meeting of the women, peace and security focal points network.#WPS @rielcano @csmediterraneo h…
  • 27 Apr @SpainMFA * RT @KjerstiEAnders1: Thank you @SpainMFA for hosting 1.focal point meeting! @NorwayMFA strong supporters of #WPS, #UNSCR1325! https://t.co/
  • 27 Apr @SpainMFA * 🇪🇪 Mutual interest in stepping up contacts during the upcoming #Estonian Rotating Presidency of the #EU ➡️ … https://t.co/yofrRQ5rna
  • 26 Apr @SpainMFA * Analyzing the way in which national plans address these three fundamental questions #MPS #Women #Peace #Security ➡️ https://t.co/JbHJCdVXRj
  • 26 Apr @SpainMFA * RT @SpainMFA: Each Member State has appointed 1 focal point responsible 4 ensuring the practical application of the #Women #Peace & #Secur…
  • 26 Apr @SpainMFA * Each Member State has appointed 1 focal point responsible 4 ensuring the practical application of the #Women… https://t.co/jzlRWHdZFi
  • 26 Apr @SpainMFA * RT @ratasjuri: Met w/ Foreign Minister @AlfonsoDastisQ to reaffirm our strong relationship. Had a fruitful discussion on European & interna…
  • 26 Apr @SpainMFA * RT @MFAestonia: FM @svenmikser & @AlfonsoDastis discussed future of EU, Brexit, Estonia´s EU presidency / "EU must stay united," they confi…
  • 26 Apr @SpainMFA * RT @WILPF_Espana: At the 1st meeting of the Women, Peace and Security Focal Points Network, civil society at the forefront of #UNSCR1325 im…

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