21st Century Diplomacy
Technological development has contributed to the emergence and consolidation of new communication channels between citizens and Public Administrations, such as the Internet and social networks. It is estimated that in Spain, 22 million users have active profiles in one or several social networks in which they spend, on average, 1 hour and 54 minutes a day. Intense work has been carried out in recent years to increase efficiency and transparency and facilitate connection and dialogue with citizens through social networks and the internet.